At work we're using Jfrog Artifactory to provide a Debian repository (among other kinds of repository). Using the WebUI sucks, uploading by cut&pasting a curl command is annoying too, so I just wrote down a few lines of shell to upload a single Debian binary package.

Expectation is a flat repository and that you edit the variables at the top to provide the repository URL, name and your API Key. So no magic involved.